Inclusion Education
Proposal: Videography & Photography Collection
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We recently had the pleasure of meeting Freia and the team across Inclusion Schools and were truly inspired by the work being done to support students in the nurturing and inclusive environment. This proposal outlines a series of videography and photography projects designed to capture and communicate the essence of Inclusion School.
Inclusion Education faces the challenge of effectively showcasing its unique environments and educational offering while navigating the restrictions on using images of young people due to privacy and vulnerability concerns. The organisation aims to create engaging marketing content that accurately reflects its values and facilities, but current limitations hinder the potential to visually represent the vibrant learning atmosphere. Additionally, there is a need for this content to serve multiple purposes - supporting online platforms, print materials, and future marketing campaigns - without quickly becoming outdated.
Our goal is to produce a collection of high-quality digital materials, both video and photography, that will authentically showcase Inclusion Schools and provide valuable resources for prospective students, parents, and key stakeholders. These materials will serve multiple functions, from helping SEN students feel safe and secure when transitioning into the school environment to providing compelling staff recruitment and promotional assets.
PRE-PRODUCTION
To ensure the most cost-effective approach, all projects will be covered under a single pre-production charge rather than individual fees per project.
Concept Development: Refining the creative direction and messaging for each project to align with Inclusion School’s brand and objectives.
Planning & Logistics: Coordinating schedules, locations, and resources to ensure smooth execution of filming and photography days.
Creative Strategy: Developing a cohesive visual and storytelling approach that effectively communicates Inclusion School’s ethos and values.
Scripting & Structuring: Outlining key narratives, preparing voiceovers where necessary, and ensuring content is engaging and informative.
Shot List & Storyboarding: Mapping out essential shots to maximise efficiency during filming and ensure key elements are captured.
Collaboration & Coordination: Liaising with key stakeholders to align on messaging, accessibility needs, and compliance with privacy considerations.
Total Cost: £2,375.00
VIDEOGRAPHY
Tours
A short video showcasing each building’s facilities, look and feel, and layout.
No students or staff featured to ensure privacy.
Designed for prospective families, local authorities, and marketing use.
Filming: £1,425.00 (3 days)
Editing: £2,137.50
Total Cost: £3,562.50
Deliverables: Tour of each building (3x 90secs approx.)
Podcast-Style Talking Points
A relaxed conversation between staff members discussing key topics such as their ‘why’ and passion for working in SEN, strategies for supporting SEN students, and success stories and impactful moments.
In addition to raising the brand profile and pitching Inclusion as industry experts, these will also be useful for parents, prospective students, and recruitment efforts.
Filming: £950.00 (2 days)
Editing: £1,425.00
Total Cost: £2,375.00
Deliverables: Podcast-Style Talking Points (based on 10 ‘episodes’ at 15-30 secs each approx.)
Our CEO Story
A video with a personal approach telling the story of Inclusion Education’s CEO and her journey to where she is today. This has, in part, shaped Inclusion as an organisation and will act as a strong representative of company ethos and culture while presenting leadership with a human-first perspective.
These materials will be unique in their positioning while raising a strong brand profile.
Filming: £475.00 (1 day)
Editing: £950.00
Total Cost: £1,425.00
Deliverables: Main Film (1x 90secs-2mins approx.), Snippets (3x 15-20secs approx.)
Walk-In Introductions
A series of videos simulating the experience of entering each building.
Option to include a staff voiceover explaining key elements of the entrance experience.
Designed for incoming pupils to help them become familiar before arrival.
Filming: £475.00 (1 day)
Editing: £712.50
Total Cost: £1,187.50
Deliverables: Walk-In video of each building (3x 30secs approx.)
Collaborations
A series of videos showcasing key partnerships, such as work experience opportunities with ‘Future Potential’ and Inclusion College hosting the ‘Baton of Hope’ in Basingstoke.
Designed to position Inclusion School as a thought leader in SEND education.
Filming: TBC following detailed brief
Editing: TBC following detailed brief
Total Cost: £TBC
Deliverables: Collaborations (2x 2mins approx.)
PHOTOGRAPHY
Interiors
A collection of high-quality images showcasing each building.
Highlighting key features that support SEN students, such as calming spaces and visual communication tools.
Photography: £950.00 (2 days)
Editing: £475.00
Total Cost: £1,425.00
Deliverables: Interiors (minimum 40 edited images)
Casual Staff Material
Candid shots of staff in their work environment.
Designed to add warmth and authenticity to marketing materials.
Ideal for website, social media, and brochures.
Photography: £475.00 (1 day)
Editing: £475.00
Total Cost: £950.00
Deliverables: Casual Staff Material (minimum 30 edited images)
Staff Headshots
Professional headshots with a consistent and polished look.
Captured in a formal, yet welcoming style.
Photography: £950.00 (2 days)
Editing: £475.00
Total Cost: £1,425.00
Deliverables: Staff Headshots (minimum 70 edited images)
Here are some examples of previous work we’ve produced with a similar style that we think could work really well for this project, including a video flythrough, narrative promotional film, and photography.
Quote
Next Steps
This proposal offers flexibility in selecting which projects to begin with. Once confirmed, we will proceed with scheduling and pre-production planning to ensure a seamless execution.
Let us know which projects you’d like to prioritise, and we look forward to working together to bring Inclusion Educations’s vision to life.
Payment Terms
An invoice will be sent for a deposit of 50% in advance of the project commencing, and the outstanding amount will be payable on delivery of the completed deliverable(s). We have 14-day terms. Mileage exceeding 50 miles from PO5 1ET will be charged at 45p per mile. Any additional travel expenses will be billed on the delivery of the completed deliverable(s) or once the monetary value reaches £250.00 or more (whichever comes first). We accept payment online or via cheque. Cheques are to be made out to BOUNCEBACK MARKETING LIMITED and online details will be provided on our invoice(s).